L’Oreal Super Liner Gelmatic Pen in Blue Force - Indian Beauty Forever
Thursday, 10 July 2014

L’Oreal Super Liner Gelmatic Pen in Blue Force

Post By Priyanka
L’Oreal Super Liner Gelmatic Pen in Blue Force

Hey there!
The Cannes film festival has been having an incredible about of Indian media coverage thanks to the Indian L’Oreal ambassadors- Sonam Kapoor and Aishwariya Rai. Their sartorial style choices have been praised by one and all. Makeup enthusiasts have been positively rabid about the beauty looks sported and L’Oreal has taken a very wise decision by launching their new lines in tandem.
The product I am now going to review is one of the new gel liners introduced by the company. The fact that it is the first retractable gel liner in the Indian market sets it apart already but if it lives up to its 24 hours claim, then it may reach HG status for many fashionistas!
Price:  425INR for 0.3 g

Claims: “L'Oreal Paris introduces its first gel eye liner in a pen format. L'Oreal paris Gelmatic pen has quick, precise and easy application combined with intense matte colour pay off for just a stroke of audacity. Comes in five rich, luxurious shades. Automatic crayon with precision tip for easy application Micro gel pigments formula for intense colour pay off.
24H wear
Matte finish

My take on the product: Let me start by saying that every black/brown eyed dusky beauty, should have a jewel toned purple/blue liner in their makeup kits. It brings out the undertones in their eyes and lends a sparkle with just a swipe!
Anyway, this product is perfect to lend a sparkle to anyone’s eye! The navy blue colour with the beautiful satin finish does not look OTT at all, and can look satin-y or matte, depending on the lighting and intensity it is layered to. 

The product lasts a very decent 5-6 hours on my lower lashline and remains smudgeproof on my upper lashline for 8+ hours. It would probably last up to 10 hours but I don’t really keep makeup on for that long!  While it does not mention that it isn’t waterline safe, I am a tad reticent to use it on my waterline, but being a gel liner I am certain it will last for atleast 3-4 hours. 

The only serious con about this product is its texture. It is really hard and not quite emollient like one expects from a gel liner. This harsh texture can make the liner drag on your sensitive lash line and can also make the liner prone to breakage. But one can remedy this very simply. All you need to do is, keep it in your jean pocket for a few minutes before application and your body heat will make the liner more pliant. :p
All this being said, the liner is certainly on the expensive side but the quality is also pretty darn incredible. So my suggestion? Grab it before it sells out! ;) 

>> L'Oreal Gelmatic in Deep Brown
No product wastage
Attractive travel safe packaging
Satin finish
Lasts pretty long
Water resistant
Ease of application
 Intensely pigmented

Not opaque enough in one stroke
Black unavailable in India
Can’t possibly live up to 24 hour claim
Tip can break
Not very emollient

Would I repurchase? Yup! Gorgeous colour and ease of application have me hook, line and sinker!

Would I recommend it to friends? Catch them while you still can!

Rating : 4.25 out of 5
Niesha Jeenwal

I am Niesha, Editor of Indian Beauty Forever, a Science graduate turned Beauty Blogger from New Delhi who's blogging for more than 3.5 years and loves everything related to Makeup & Beauty.

L’Oreal Super Liner Gelmatic Pen in Blue Force Reviewed by Niesha Jeenwal on 8:25 pm Rating: 5 Post By Priyanka L’Oreal Super Liner Gelmatic Pen in Blue Force Hey there! The Cannes film ...


  1. that's a beautiful shade :) nice review x

  2. Sounds an average product, nice review dear :)

  3. Really Great Review and great product!

  4. Nice color when built up but you're right, it's not pigmented enough!

  5. Nice shade! But y black isnt available here ?

  6. Actually shade is pretty, I think it will look pretty when layered. Most of liners these days break due o hot weather. I broke two of mine fav liners last week. Curse me :(

  7. Loved the jewel toned color!! I have Deep brown which I love though the lid is really soft that it broke once. :(

  8. very pretty and wearable shade!

  9. Love the shade. So pretty......

  10. I love the color but wish it was more pigmented :(

  11. gorgeous blue color...but doesn't look very pigmented even in the 3 swipes picture


  12. That's a lovely shade Priyanka :)

  13. nice review! i wish it was more pigmented though!


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