This
summer create an interplay of light and colors with Lakmé Absolute Illusion
make-up range
Lakmé
unveils the statement for the season which will be showcased by Rajesh Pratap
Singh at
Lakmé
Fashion Week Summer/Resort’14 Grand Finale
New Delhi, 18
February 2014: Raising the curtain on this season’s style statement, Lakmé
along with Rajesh Pratap Singh – grand finale designer for Lakmé Fashion Week
Summer/ Resort 2014, today launched Lakmé Absolute Illusion, the latest fashion
week collection that will create magic on the runway on 16th March 2014.
Inspired by
illusions, the Grand Finale of Lakmé Fashion Week Summer/Resort 2014 will be a
magnificent interplay of light and color through make-up and outfits that are
true to the designer’s signature style.
Lakmé Absolute
Illusion will comprise of eight metallic shimmer eyeshadow monos and four
limited edition nail colors. Lakmé’s trend forecast for the season is dominated
by bold lustrous eyes in metallic pearl hues of Pink, Gold, Blue, Black,
Starlight and Peach.
Lakmé Absolute
Color Illusion Pearl Eyeshadow can be used wet for a molten look or dry for a
metallic finish. The limited edition Lakmé Absolute Color Illusion Nails come
in four dual tone shades that are sure to be this season's must-haves.
The rich colors
of the entire collection reflect a modern style that will take centre-stage at
the Lakmé Fashion Week Summer/ Resort 2014 Grand Finale. Rajesh Pratap Singh’s
collection, inspired by Lakmé Absolute Color Illusion, will represent his
signature style of simplistic cuts and minimal but flawless detailing.
Speaking at the
launch, Purnima Lamba - Head of Innovation at Lakmé said, “This season we are
infusing the magic of color and light into summer with the Lakmé Absolute Illusion
range. The cool metallic shades spell mystery with each stroke. The Lakmé
Absolute Color Illusion Eyeshadow monos are an absolute must-have for every
make-up enthusiast. We look forward to a spellbinding finale with Rajesh Pratap
Singh's interpretation of Illusion in his unique texture”
Commenting on the
launch, Rajesh Pratap Singh said, “This is the first time I have associated
with Lakmé Fashion Week and I am honored to showcase my designs on this
platform as the Grand Finale Designer for LFW SR 2014.The collection is
inspired by Lakmé statement of Illusion and will be a grand showcase of dual
texture, modernistic style and metallic colors.”
Speaking on the
occasion of the launch, celebrity make-up artist and Lakmé expert, Daniel Bauer
said "With the Lakmé Absolute Illusion make-up range, Lakmé brings yet
another International beauty trend to the Indian market. It's an honour to be
yet again asked to create the LFW statement looks - for this season we have
created the looks with Kareena Kapoor; they embody mystery and allure with just
a sprinkle of shimmer.
The metallic bold
hues in dual tones give the ultimate shine and finish, making it a creative
delight for any make-up artist. We believe metallic eyes will be the big beauty
trend for the upcoming months ".
The products will hit
stores across India from March 21st 2014 onwards with Lakmé Absolute ColorIllusion Pearl Eyeshadow priced at Rs.750 and Lakmé Absolute Color Illusion Nails priced at Rs.200.
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