Choose Your Change with India’s first Virtual Hair Style and Color Makeover Application By Schwarzkopf Professional
Mumbai, May 2013: Are you curious about how you’d look if you donned the hair do of your favorite celebs- short pixie crop like Halle Berry, a Camerone Diaz’ish bob or Emma Stones's burgundy locks? but you’re lazy, doubtful or intimidated to try!
Let technology help you out through the virtual makeover tool MIDAS, jointly developed by Schwarzkopf Professional India and 1000Lookz. It is a unique artificially intelligent patent-pending technology product to photo-realistically simulate life like Hair Style and Color on user uploaded photos.
MIDAS serves as a sort of a makeover Bible for the young fashionistas who can now give themselves a head-to-head Hollywood makeover by choosing from a wide array of styles, cuts and hues. It has vastly reduced buzzing stress levels of not knowing what hair style to sport at a clubbing night, wedding function or an office party!
This is what the trendy salons are offering and its in vogue, while your hair coloring gets processed, you have the option of using this tool on iPads, loaded with the hottest styles all at your fingertips.
Now go ahead and look gorgeous every time you step out with the Midas Touch!
About Schwarzkopf Professional: Schwarzkopf Professional is part of the business unit cosmetics/toiletries of the Henkel group, Düsseldorf, and is one of the leading suppliers in the hairdressing business worldwide. Based on a professional partnership with the hairdresser, the focus of Schwarzkopf Professional is to provide innovative concepts and services, which match the needs of international salon businesses. Schwarzkopf Professional is present in over 80 countries. Well known international brands include Igora Royal & Igora Vibrance (colour), BC Bonacure (care), Osis (styling) as well as Straightening brands Glatt and rebonding with Strait Therapy and Natural Styling (form).